Bright Smiles, Smarter E- Sales

Our Story: A Journey of Experience, Innovation, and Strategic Partnerships
An alliance built on shared expertise and a unified vision for advancing dental health e-commerce
More than 25 years ago
More than 30 years ago
2022
Present
Our Mission & Vision
Glowing E-Comm for a Radiant Brand
Mission
To Bring E-Commerce solutions to Ultradent Products Inc. focusing on the Opalescence brand.
Vision
To be the leading worldwide online destination for premium teeth whitening solutions, empowering individuals worldwide to achieve confident smiles through the power of the Opalescence brand.
Meet Our Team
Experts on a mission to transform digital dental health e-commerce
Greg Gutt
President
Moises Romano
Vice President
Alex Gutt
Marketing Director
Michael Romano
Marketplace Director
Adriana Urena
Operations Manager
Yari Roman
Administrative Manager
Erech Carpio
Compliance & Listing Optimization
Diego Velasco
Data Analyst
Sergio Urena
Data Analyst
Daniela Rojas
Walmart & Amazon Compliance & Optimization
Christian Quiroz
Graphic Designer
Sergio Andres
Data Analyst
About Ultradent parent company of the Opalescence brand
Comments and Reviews
What our customers say about our products and service
Mac
Danielle
Winterone
Frequently Asked Questions
What makes Opalescence® teeth whitening products better than other leading brands?
Well, it’s simple! Opalescence is brought to you by Opalescence®, the world’s #1-selling professional whitening brand—trusted by 25,000+ dentists. We’ve been brightening up over 100 million smiles for the last 30 years, and we pride ourselves in only putting out safe, professional-caliber whitening products backed by dental science. All of our products are easy to use, great-tasting, vegan, certified gluten-free, and certified kosher. How’s that for a better way to whiten?
How does Opalescence® teeth whitening work?
Our teeth whitening works by removing stains and discolorations from the enamel and dentin. The outer layer of the tooth is called enamel, and beneath the enamel is dentin. Enamel is thin and usually much lighter in color, while dentin is darker and makes up most of the tooth. Enamel can lose its color over time simply from age, but also from things like coffee, tea, tobacco, and other foods and beverages. Also, as we get older, our enamel can thin out, causing more dentin to show through, making the overall appearance of the tooth look less brilliant. The active ingredients in our whitening gels oxidize the discolored molecules deep down in your teeth to remove stains and whiten your smile comfortably. Plus, our original, patented formula is sticky and viscous, preventing the whitening gel from seeping out and ensuring your trays stay in place to brighten up your teeth.
Caughman WF, Frazier KB, Haywood VB. Carbamide peroxide whitening of nonvital single discolored teeth: case reports. Quintessence Int. 1999;30(3):155–161.
Do all Opalescence® teeth whitening products use non-abrasive ingredients?
Great question! All Opalescence® teeth whitening products are formulated to add brilliance to your smile in their own unique way. Let’s break it down for you:
- Both our Classic and Gentle Prefilled Whitening Trays as well as our Whitening Tray Gel Refills use non-abrasive ingredients to safely brighten teeth.
- Our Original and Sensitivity Relief Whitening Toothpastes use a mildly abrasive silica to remove surface stains# and keep your teeth glowing.
Caughman WF, Frazier KB, Haywood VB. Carbamide peroxide whitening of nonvital single discolored teeth: case reports. Quintessence Int. 1999;30(3):155–161.
Çakmakçioğlu O, Yilmaz P, Topbaşi BF. Clinical evaluation of whitening effect of whitening toothpastes: A pilot study. OHDMBMC. 2009:8(4);6–13.
Where are Opalescence® teeth whitening products made?
Our products are proudly made with love and care in South Jordan, Utah.
Do I need to refrigerate Opalescence® teeth whitening products?
There’s no need to chill your Opalescence® teeth whitening products! Just find a cool place for them to hang out and keep them handy for your brilliant routine.
Do I need to have an in-person exam or consult my dentist before using Opalescence® teeth whitening products?
While you can go ahead and use Opalescence® teeth whitening products without a special appointment, it’s always a good idea to keep up with those routine dental check-ups. We recommend seeing your dentist before you start whitening, just to make sure you’re good to glow!
Are Opalescence® teeth whitening products FDA approved?
Since our teeth whitening products fall under the category of cosmetics, they don’t require FDA approval. That said, all Opalescence® teeth whitening products have been tested for safety and effectiveness according to international standards. Our products also comply with the cosmetic regulations set by the FDA, including the new Modernization of Cosmetic Regulation Act of 2022. (In case you’re wondering.)
Can I whiten my teeth more than once per day?
Opalescence® Prefilled Whitening Trays and Refill Syringes for use with a dentist-provided custom tray should be used once a day to achieve the most safe and effective way to get that brilliant smile you deserve. If you’re interested in additional daily whitening, however, we recommend using Opalescence® Whitening Toothpaste twice daily.
Are Opalescence® teeth whitening products vegan and/or kosher?
Yes! All Opelescence products are both vegan and kosher certified. Look for the certification logos in the packaging.
Are Opalescence® teeth whitening products gluten free?
Yes! All Opalescence® teeth whitening products are gluten free.